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Taking Action to Support Farming the Right Way

The Farmer Focus business model gives farmers ownership and empowers them to make better choices for their animals, farms, and the environment….

Farmer Focus Celebrates Award-Winning Safety — AGAIN!

Dec. 8, 2020 | Farmer Focus
WE HAVE SOME GREAT NEWS TO SHARE… Our employees have once again raised the bar much higher!  On November 6th, 2019, the employees of SVO achieved 2 million manhours without a lost workday injury. We achieved this through new hire training, safety huddles, hazard recognition and policy adherence. It’s the consistent message of “doing the little things right” […]

Grower Awards 2020

Nov. 1, 2020 | Farmer Focus
This year, we selected 3 partner farmers who we consider to be our champion-chicken-growers. These farmers were chosen based on 2 critical elements, compliance and feed conversion, and they are outstanding in either one or BOTH categories: Performance of the Year, Compliance of the Year, and Grower of the Year Awards (includes both criteria). BUT […]

farmer focus Back-2-School Event!

Sep. 7, 2020 | Farmer Focus
Summer has been great in Harrisonburg, but the time has come for Shenandoah Valley Organic employees to prepare their kids to head back to school. On Saturday, August 10th, Farmer Focus hosted a Back-2-School Kit giveaway for employees, handing out grade-appropriate supplies to families with children in kindergarten through middle school. This event was a […]

Farmer Focus wins a NEXTY award at Expo East!

Aug. 7, 2020 | Farmer Focus
The NEXTY Awards are the premier recognition of excellence in the natural products industry, given by the New Hope Network—founders of the bi-coastal Natural Product Expos. The winning products represent what’s NEXT… in wellness trends, in solving today’s health and sustainability problems, in ingredient innovation, in packaging, in condition management, in supply chain growth and […]

Questions about farmer focus’s response to COVID-19?

Mar. 8, 2020 | Farmer Focus
OUR TEAMS’ SAFETY AND WELFARE IS OUR NUMBER ONE PRIORITY. Thank you for your interest in Farmer Focus, our employees, and farmer partners. Our teams’ safety and welfare is our number one priority.  We are blessed to support over 500 families in the Shenandoah Valley working as production employees and farmers and are committed to […]

Farmer Focus & Farm Aid 2019

Sep. 7, 2019 | Farmer Focus
Farm Aid’s mission is to keep family farmers on the land.Shenandoah Valley Organic’s mission is to build partnerships that support our vision: to promote and protect generational family farms.We created the Farmer Focus brand to support the farmers who currently work with us, while building a support system for future farmers to enter the field […]

farmer focus Farmer Focus founders interview with Kathy Ireland

Sep. 7, 2019 | Farmer Focus
Our founders, Corwin Heatwole (Chief Executive Officer), and Jefferson Heatwole (Executive Vice President), recently sat down for an exclusive interview on Worldwide Business with kathy ireland® to discuss the Farmer Focus Business Model and providing consumers with source traceability. “The purpose of Farmer Focus is to make the farming lives better for the hardworking folks […]

farmer focus celebrates 5 years!

Mar. 7, 2019 | Farmer Focus
When Farmer Focus first started five years ago, our founder, Corwin Heatwole, set out to flip the business model that dominated the U.S. chicken industry by partnering with other farmers to create the ideal farmer contract model. With their input, Corwin started Shenandoah Valley Organic and created the Farmer Focus brand—building a progressive model for […]

Valley Dish VI

Feb. 7, 2019 | Farmer Focus
It’s hard to believe this is the sixth edition of the Valley Dish. It seems like the first feast was only months ago! It says something about this friendly city—that local farmers, brewers, wine-makers, and restaurant owners who understand the importance of coming together to break bread are never in short supply. This collaborative dinner […]